Having long standing relationships with a number of real estate agents, there have been times when they have asked me to assist them at an open house they are hosting. If my schedule is open, I have yet to turn down one of these invitations, however a question is raised in my attending; does having a lender at an open house with a real estate agent add to the allure of that open house complimenting the listing agent, or do they simply end up stepping on each others toes?
When I participate at an open house I discuss my roll with the listing agent so we are very clear as to who steps in where to answer what questions. Generally speaking, unless otherwise agreed, I take a side seat to the agent, allowing them the opportunity to answer the question they viewer may have about the home and area. Inevitably the listing agent will casually inquire as to whether or not they have discussed their financing options with a lender. Regardless of their answer (yes or no), it is at this point in time, I am introduced as someone that can handle financing.
Typically this will lead the conversation in a different direction which I then shine, discussing current financing options available and everyone's favorite topic, interest rates...
You may not think it, but this formula is successful for one reason, it provides both of us (the listing agent, and me) to carefully study the potential buyer to see how serious they actually are. Typically when we are in a conversation, the unfortunate fact is why spend most of the time thinking about what we are going to say next not what is being said to us.
When you are placed in a situation where you are allowed to simply listen and watch a conversation, subtle nuances are picked up that are otherwise overlooked, fidgeting, breaking eye contact, specific words used ("will be buying", as opposed to "may be buying"), etc...
After the potential buyer has left, we then have the opportunity to discuss what we thought of them as potential buyers, and come up with a specific action plan to follow up.
This type of meeting can also end a very different way. If the potential buyers are seriously looking and without an agent, there is no reason why the listing agent cannot leave the open house and take the clients to some other homes that they may want to look at, that are listed but not "open" that particular day.
In the meantime, I a licensed broker, can hold down the open house, greeting any other potential buyers that may show up.
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I am interested in your thoughts. Agents, what has your experience been having a lender present at open houses? Are you for it? Against it? Do you find it useful? Problematic? Do clients like it? Feel more pressured? Time to leave your thoughts.